Thursday, April 29, 2010

Innity Ad Network

Thursday, April 29, 2010

If you are an avid blogger or a website owner from the Asean region (Malaysia, Thailand, Indonesia, Singapore and Vietnam) who is looking for an additional income stream, then I’d reckon you consider placing Innity ads on your site.

Innity was started in 1999 and has now become one of the most recognisable online advertising agencies in this region. According to its website, Innity is “an online premium performance advertising network reaching over 2.1 billion impressions to more than 29 million unique visitors.”

Now, that’s something. Besides having a high reputation, Innity also pays rather handsomely. At least that’s how it is for me because having displayed ads ranging from Adsense, Nuffnang, Clicksor and Advertlets, Innity brings back returns far higher than the aforementioned ad agencies.

How can I be an Innity publisher?

However, to be chosen as a publisher for Innity ads, you must first live up to its high expectations. Sites must have 30, 000 page views per month, 6000 unique visitors per month, have quality and frequently updated content, genuine (not fraudulent) traffic and cannot link or display adult and profane content among others. If you think your site fits the bill, you can apply @ Here

The Ad Formats

One thing that sets Innity apart from its competitors is that it offers many ad formats. In addition to the basic formats such as rectangle, leaderboard and skyscraper ads, Innity has full page, balloon, in-text and bottoms-up ad formats among others. This means that depending on how much space you can spare on your site, there will always be certain ad formats that can be displayed.

Earning from the Ads

There are three ways in which you can earn, namely via Cost per Click (CPC), Cost per Thousand Impressions (CPM) and also Cost per Engagement (CPE). The CPC and CPM earning model is used extensively throughout all ad networks, where you get paid for every unique click for the former and for every thousand impressions for the latter. The CPE model is distinct as it pays for every ad that is engaged by your site visitors.

The Benefit of Signing Up With Innity

Innity associates its ads with top-class advertisers and this is something that you must capitalise on. Say, for instance, someone visits your site and sees advertisements that are displayed featuring renown brands such as Nokia, Samsung and Dell, that person will have a good first impression of your site.

Over the long run, with more people visiting your site, the credibility of your site will also increase and people will return to your site. The best part is that if you feel that there are certain ads that will depreciate the value of your site, you can instantly reject the ads from being displayed.

Are you already displaying Innity ads on your site? Or have you heard of Innity ads from your friends? Feel free to share your thoughts regarding the Innity ad network by leaving a comment below.
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