Sunday, May 23, 2010

Nokia 'The Rookie' Online Reality Show

Sunday, May 23, 2010
Malaysian edition of 'The Rookie'
If you happen to be one of those ‘reality television shows’ buff, then chances are you might like ‘The Rookie’, a reality show by Nokia. But wait, there is a catch. ‘The Rookie’ isn’t a reality television show; it is an online reality show as each episode is streamed online in the form of a webisode.

What is ‘The Rookie’ all about?

‘The Rookie’, as aforementioned, is an online reality show that pits 12 contestants between the ages 18-30 against one another for the elusive honour of being labelled as ‘The Rookie’. The contestants have to go through gruelling challenges and have to perform to their highest ability as the weakest contestant is kicked out after each round.

The contestants of 'The Rookie'

What are the prizes?

Besides being crowned as ‘The Rookie’, the winner will win a cash prize amounting up to RM10, 000 while the top four contestants will win an internship with Nokia, Universal Music, Standard Chartered or 8TV, all of which are prestigious companies. Special prizes will be given to the winners of each round too.

Where can I watch ‘The Rookie’?

You can watch ‘The Rookie’ on its Official Website for free. Each webisode is short (around 10 mins) and the quality is pretty good (no HD for the time being though). At the moment, I am not sure how frequently they upload each webisode but it must be something like twice every week.

My take on ‘The Rookie’

To me, there are quite a few similarities between ‘The Rookie’ and ‘The Apprentice’. As such, I’d call it the poor man’s version of ‘The Apprentice’. What ‘The Rookie’ lacks is someone mega-influential like Donald Trump to make it a tad more interesting.

Anyway, I like this show because of its originality. It's nice seeing the contestants trying out every trick from the book to win their challenges. Moreover, in an open and no-holds-barred manner, they would criticise a team-mate or even their leader for any shortcomings during their challenges.

It’s pretty obvious that ‘The Rookie’ is a vehicle to promote the Nokia brand and its E72 model which each contestant is given to utilise during the challenge. However, with some fine challenges lined up for the contestants and short and brisk webisodes, I’d have to say ‘The Rookie’ makes for a good viewing.
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